Privacy Policy

At Loungeflyusstore.com (Pop Culture Fashion & Accessories | Loungefly Styles), we attach great importance to the protection of your personal privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase pop culture backpacks, accessories, apparel, or interact with our services. By using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this policy.

1. Information We Collect

We only collect personal information that is necessary to provide and optimize our services. The collected information is categorized based on your interaction scenarios as follows:

1.1 Personal Identification Information

When you register an account, place an order, or contact our customer service, we may collect your full name, email address (including your personal email and our official contact email [email protected] for communications), phone number, shipping address, and billing address. This information is essential for completing order fulfillment (such as delivering embroidered backpacks or delicate accessories), verifying your identity, and providing targeted customer support (e.g., addressing inquiries about product craftsmanship).

1.2 Transaction and Payment Information

To process your orders smoothly, we collect transaction details including the specific products you purchase (e.g., pop culture-themed backpacks, character keychains, graphic tees), order quantity, total amount (settled in USD), payment method, and payment transaction ID. Importantly, we do not store your full credit card or other sensitive payment information—these details are processed through secure third-party payment processors that comply with industry security standards (such as PCI DSS) to ensure payment safety.

1.3 Website Usage Information

When you browse our website, we may automatically collect non-personal information through cookies and similar tracking technologies. This includes your IP address, browser type, operating system, pages you visit (e.g., backpack category pages, specific franchise accessory pages), time spent on each page, referral source, and browsing preferences (such as frequently viewed pop culture IP series). This information helps us analyze website traffic, understand user interest in different product types, optimize page layout, and improve the accuracy of product recommendations.

2. How We Use Your Information

We use the collected information for legitimate purposes that align with our business operations and your shopping experience, including:

  • Order Processing and Fulfillment: To verify your order details, arrange protective packaging for delicate items (such as embroidered accessories or printed apparel), coordinate with logistics partners for delivery, send order confirmation and shipping notifications, and track delivery status to ensure your pop culture essentials arrive promptly and intact.
  • Customer Service Provision: To respond to your inquiries, complaints, or requests related to orders, product quality (e.g., issues with backpack stitching or accessory hardware), returns, and refunds. For example, we may use your contact information to follow up on a reported defect in a character-themed wallet.
  • Service and Product Optimization: To analyze user browsing and purchasing behavior (e.g., which pop culture franchises or accessory types are most popular), optimize website functionality (such as simplifying the checkout process for multiple accessories), and update our curated product collection to better match customer preferences.
  • Communication and Notification: To send you important updates about your account status, order progress, or changes to our policies. With your explicit consent, we may also send promotional emails about new franchise collaborations, limited-edition accessories, or seasonal discounts—you can unsubscribe from promotional communications at any time by clicking the “unsubscribe” link in the email.
  • Compliance with Legal Obligations: To comply with applicable legal requirements such as tax reporting, anti-fraud verification, and responding to legitimate requests from regulatory authorities or judicial bodies.

3. How We Protect Your Information

We adopt a combination of technical and administrative security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction, including:

  • Data Transmission Security: We use Secure Socket Layer (SSL) encryption technology to encrypt data transmission between your browser and our website, ensuring the security of personal details, payment information, and other sensitive data during transmission.
  • Access Control: Only authorized personnel (e.g., order processing staff, customer service representatives) who need information to perform their duties have access to personal information. These personnel are required to sign confidentiality agreements and undergo regular privacy protection training.
  • Security System Maintenance: We regularly update and maintain our security systems, conduct vulnerability scans and risk assessments, and promptly address potential security threats to prevent data breaches.
  • Secure Storage: Personal information is stored on secure servers with limited access. We implement regular data backups to prevent information loss and ensure data recoverability, especially for order-related information that may be needed for after-sales support.

While we strive to provide the highest level of security, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, but we will take all reasonable and feasible measures to minimize risks and protect the safety of your information.

4. Sharing of Your Information

We strictly prohibit selling, renting, or leasing your personal information to any third parties for commercial purposes. We may share your information with the following third parties only to fulfill the purposes stated in this policy, and we will require these parties to maintain the confidentiality of your information:

  • Third-Party Service Providers: We may share necessary information with third-party payment processors (to handle payment transactions), logistics and shipping carriers (to deliver your backpacks, accessories, and apparel), and IT service providers (to maintain website operation and security). These third parties are only authorized to use your information for the specific services they provide to us and are prohibited from using it for other purposes.
  • Legal and Regulatory Requirements: We may disclose your personal information if required by law, administrative regulations, court orders, or government regulatory authorities, or if we reasonably believe that such disclosure is necessary to protect our legal rights, property, or the safety of our users, employees, or the public.
  • Business Transfers: In the event of a merger, acquisition, asset sale, or other business transfer, your personal information may be transferred as part of the business assets. We will notify you in advance of such a transfer and ensure the receiving party continues to comply with this Privacy Policy to protect your information.

5. Your Rights Regarding Personal Information

You have the following rights regarding your personal information, and we will respond to your reasonable requests in a timely manner:

  • Right of Access and Correction: You may request access to the personal information we hold about you at any time. If you find the information is inaccurate or incomplete (e.g., outdated shipping address or incorrect contact number), you may request us to correct or supplement it.
  • Right of Deletion: You may request the deletion of your personal information if it is no longer necessary for our service purposes, we have violated legal provisions in collecting or using it, or you withdraw your consent. We will delete the information promptly unless we are required by law to retain it.
  • Right to Withdraw Consent: If you have previously consented to our use of your information for promotional purposes, you may withdraw your consent at any time by unsubscribing from promotional emails or contacting our customer service. Withdrawing consent will not affect the legality of information use based on prior consent.
  • Right to Object to Processing: You may object to our processing of your personal information for legitimate interests (such as service optimization) by contacting us, and we will re-evaluate the necessity of processing.

To exercise any of the above rights, please contact our customer service team via email at [email protected], providing your full name, registered email address, and specific request. We will verify your identity within 24-48 business hours and respond to your request promptly.

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and improve service quality. Cookies are small text files stored on your device that help us remember your account login status (if you choose to stay logged in), browsing preferences (e.g., frequently viewed pop culture IP categories or accessory types), and track website usage data. You can adjust your browser settings to refuse all cookies, block third-party cookies, or receive notifications when cookies are sent. However, disabling cookies may affect the normal use of some website functions, such as saving shopping cart information, remembering your preferred product categories, or completing the checkout process.

7. Changes to This Privacy Policy

We may update this Privacy Policy to adapt to changes in business practices, technological developments, or operational needs. When we make material changes (such as adjusting the scope of information collection or changing the purpose of use), we will notify you by posting the updated policy on the website’s prominent position and, if applicable, sending a notification to your registered email address. The updated policy will take effect immediately upon posting, and your continued use of our website and services after the update constitutes your acceptance of the revised policy.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through the following channel:

Official Email: [email protected]

We will review your inquiry and provide a response within 24-48 business hours.